Robin Singer - Freelance Writer

Client Creative -- American Express

American Express Tiger Woods Ad

I worked on the launch of this credit card targeted at golf enthusiasts, including the main concept and all the copy for the promotional materials and print ads. While the campaign was a success, the card ended up being too niche and was eventually cancelled.

American Express Blue Sky DM

This is a recent piece I wrote for OgilvyOne. Targeting American Express Blue Sky Credit Card members, this direct mail package was part of the company’s witty new Realize the Potential campaign.